Audience research / 2026 field guide
How to find the subreddits where your customers actually hang out
Build a focused shortlist of communities using buyer language, live conversations, and a practical fit scorecard.
What you’ll walk away with
A discovery workflow, a community scorecard, and a reusable research sheet.
Made for: Founders and marketers who know their product but not where its buyers spend time.
- Five routes to discover relevant communities
- A scorecard that separates audience fit from size
- A promotion-permission checklist
- A shortlist worksheet and a worked example
From the scorecard
Audience fit before subscriber count
Who is asking? What are they trying to do? Are those questions recent? Can you help? Check commercial permissions separately before deciding to participate.
Get the complete guideBefore you download
Does the guide include a fixed list of subreddits?
It gives you a method to build a shortlist for your own product. A fixed list cannot account for your buyer, product fit or changes in community rules.
Is a large subreddit always better?
No. Compare the presence of your buyers, relevant questions and room to contribute. Subscriber count alone does not establish customer fit.