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Original research · Bazzly data · updated October 12, 2026

Reddit marketing case studies, with the receipts

What actually happens when brands market on Reddit, measured on Bazzly's own data: where buyers ask, which threads Google shows, which subreddits ban promotion, and what Bazzly delivered for 1,065 brands. Every number comes with its sample, its window and its source.

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Featured · Platform data

Does Bazzly work? The numbers from 1,065 brands

7,521 comments live, 2,722 of them on threads already ranking on Google, 227,592 posts flagged and 6,551 upvotes, straight from Bazzly's database. And what those numbers cannot tell you.

Read the report
Comments posted from aged accounts, per month2026
190
215
524
852
749
1,631
489
AprMayJunJulAugSepOct*

* October 1 to 11. Source: Bazzly production data.

Original research

What our data says about Reddit marketing

Three studies built from the posts, threads and subreddits Bazzly analyzes for its customers every day. Free to quote and cite.

Market study9 min read78%of buying-intent Reddit posts describe a problem. 13.6% ask for a tool.How do buyers ask for products on Reddit? We analyzed 16,331 postsWhat buyers write, when they post, where, and how early you can reply. 16,331 high-intent posts across 570 subreddits.Read the studyMarket study8 min read48%of Reddit threads on Google's first page are more than a year oldWhich Reddit threads rank on Google? We tracked 19,410 of themAge, size, intent and subreddits of 19,410 Reddit threads found on Google's first page for 9,203 buying-intent searches.Read the studyMarket study7 min read59%of subreddits are strict about self-promotion. 80% of those over 1M members.Which subreddits allow self-promotion? We checked 1,905 of themSelf-promotion rules of 1,905 subreddits by size, and the lenient communities where buyers still ask for help.Read the study

Customer stories

In our customers' words

Our database shows what Bazzly delivered. Only customers can say what it did for their business, so their results are labelled as theirs.

~60 signups/moCustomer-reported, not verified by Bazzly
“Reddit went from hit-or-miss to around 60 signups a month. And I'm spending WAY less time on it.”
Victoria Matejevic profile pictureVictoria MatejevicCo-founder, vtoraraka.mk

Using Bazzly? Share your numbers.

We publish customer stories only with permission and only with numbers you are happy to share. Email support@bazzly.ai and we will write it up with you.

Trust

Four rules every study follows

  1. Our own data, not a survey

    Every study is read from Bazzly's production database with read-only queries. No panels, no self-reported polls, no estimates passed off as measurements.

  2. Every number has a sample, a window and a source

    Charts carry their n, their date range and where the data came from. All figures are as of the date at the top of each study.

  3. We show the case against

    Each study ends with the reasons to discount it: who is missing from the sample, what the model can get wrong, what the numbers cannot prove.

  4. No customer named without consent

    Research is aggregated so no customer can be identified. Customer stories are published only with the customer's permission, and their results are labelled as theirs.

FAQ

Does Reddit marketing work?

It works when you reply early, to the right posts, with a comment that helps. In Bazzly's data, 83% of buying-intent Reddit posts still had fewer than 5 comments when found, and the Reddit threads that rank on Google are usually small and often more than a year old, so older threads are still worth answering. What it is worth in revenue depends on your product, which is why Bazzly publishes delivery numbers and lets customers report their own results.

Where does the data in these studies come from?

From Bazzly's production database: the Reddit posts it scores for customer products, the Google searches it runs for each brand, the subreddits it classifies and the comments it posts. Bazzly's own, staff and test projects are excluded. Customer data is aggregated; customers appear by name only in case studies they agreed to.

Can I quote or reuse these numbers?

Yes. Every study has a "Findings you can quote" block and a citation. The data is free to reuse under CC BY 4.0 with a link back to the study.

How often is the research updated?

Each study shows the date its data was pulled. We refresh the numbers as Bazzly collects more data and keep the date on the page current.

Are these results typical?

The research describes what Bazzly sees across all customers, so it is closer to typical than a hand-picked success story. It still reflects Bazzly's customer mix (mostly software, AI, marketing and career products) rather than every business on Reddit.

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