Who uses Reddit
How many people use Reddit, where they are and who they are.
Share of U.S. adults who use Reddit, by age
Pew Research Center survey of U.S. adults, fielded January to June 2026.
- Ages 18–2940%
- Ages 30–4935%
- Ages 50–6418%
- Ages 65+6%
Reddit averaged 130.3 million daily active uniques (DAUq) worldwide in Q2 2026, up 18% year over year.
What exactly was measured ›
Global average daily active uniques (logged-in plus logged-out). Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
Reddit averaged 514.6 million weekly active uniques (WAUq) worldwide in Q2 2026, up 24% year over year.
What exactly was measured ›
Global average weekly active uniques (trailing seven-day). Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
Reddit averaged 53.2 million daily active uniques in the U.S. in Q2 2026, up 6% year over year.
What exactly was measured ›
U.S. average daily active uniques. Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
Reddit averaged 77.1 million daily active uniques outside the U.S. in Q2 2026, up 28% year over year.
What exactly was measured ›
International (non-U.S.) average daily active uniques. Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
77.7 million of Reddit's 130.3 million average daily active uniques in Q2 2026 were logged out (up 27% year over year), versus 52.6 million logged in (up 7%).
What exactly was measured ›
Global average DAUq split by login status. Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR). Reddit's FY2025 10-K says it will stop reporting logged-in/logged-out DAUq beginning with the quarter ended September 30, 2026, so this is the last quarter with the split.
25% of U.S. adults say they ever use Reddit, according to Pew Research Center's 2026 survey.
What exactly was measured ›
U.S. adults; National Public Opinion Reference Survey, n=5,511, fielded Jan. 30–June 18, 2026 (web, mail, phone), margin of error ±1.8 points. Same series: 26% in 2025.
40% of U.S. adults ages 18–29 use Reddit, compared with 35% of those 30–49, 18% of those 50–64 and 6% of those 65 and older.
What exactly was measured ›
U.S. adults by age group, survey fielded Jan. 30–June 18, 2026 (n=5,511).
27% of U.S. men say they use Reddit, compared with 23% of U.S. women.
What exactly was measured ›
U.S. adults by gender, survey fielded Jan. 30–June 18, 2026 (n=5,511).
17% of U.S. teens ages 13 to 17 say they use Reddit, up from 14% in 2024.
What exactly was measured ›
U.S. teens ages 13–17, n=1,458, surveyed Sept. 25–Oct. 9, 2025. The companion report notes boys are more likely than girls to use Reddit (21% vs. 12%).
Reddit in Google search
Reddit threads now fill a large share of Google results, especially for opinion and comparison searches.
Bazzly dataHow old the Reddit threads ranking on Google are
Thread age when Bazzly saw it on Google's first page.
- 997 threads: 5%
- 5,069 threads: 26%
- 3,989 threads: 21%
- 4,785 threads: 25%
- 2,236 threads: 12%
- 1,518 threads: 8%
- 816 threads: 4%
Key finding: 48% of Reddit threads on Google's first page were more than a year old; the median was 11 months.
Bazzly data, from the threads-ranking-on-Google study; the external figures follow.
Over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier.
What exactly was measured ›
Weekly users of Reddit's on-platform search (core search unified with Reddit Answers), Q4 2025, the latest weekly-searcher figure Reddit has disclosed.
Reddit appears in 87.8% of U.S. Google results that show the “Discussions and forums” feature (83.9% worldwide).
What exactly was measured ›
Google results pages containing the 'Discussions and forums' feature, from an analysis of 145M U.S. Google search results in which the feature appeared on 16.93M (11.7%), not a share of all Google searches.
Reddit ranks for roughly 263 million keywords in Google, according to Semrush's Organic Rankings data.
What exactly was measured ›
Google keywords (positions 1–100) for which reddit.com ranks in Semrush's Organic Rankings database, as cited in a Semrush study published Nov 10, 2025.
reddit.com drew 2.37 billion U.S. visits in September 2026, third only to Google and YouTube, according to Semrush.
What exactly was measured ›
Estimated U.S. visits (desktop and mobile), September 2026, Semrush Traffic Analytics; Semrush's table lists 'Search' as reddit.com's main traffic source. Live ranking page, updated monthly. Methodologies differ across vendors: Similarweb's ranking for the same month places reddit.com 5th in the U.S.
More than 1 in 5 shoppers now add “Reddit” directly to their search queries to find human perspective.
What exactly was measured ›
Reddit-commissioned Path to Purchase 2026 Survey (U.S. n=13,956 and U.K. n=6,485 adults 18–65 who are monthly social media, LLM and e-commerce users; Attest, May 2026); the blog does not specify which sample this figure uses.
Reddit's top-10 Google organic ranking footprint grew roughly 30% between July 2025 and July 2026.
What exactly was measured ›
Reddit rankings in positions 1–10 across BrightEdge Data Cube X's U.S. keyword universe, July 2025 vs July 2026 (indexed growth, not absolute counts). PDF is hosted on BrightEdge's domain under a 'stagging-files' path.
Reddit in AI answers
AI assistants cite Reddit heavily, but the share moves fast and differs by vendor and method; every figure here is dated.
Reddit was the single most-cited source in Perplexity (6.6% of all citations) and in Google AI Overviews (2.2%) in Profound's analysis of 680 million AI citations.
What exactly was measured ›
Share of total citations in a dataset of 680 million citations across ChatGPT, Google AI Overviews and Perplexity, Aug 2024–June 2025 (article updated August 2025). In ChatGPT the top source was Wikipedia (7.8%), with Reddit at 1.8%.
ChatGPT cited Reddit in close to 60% of prompt responses in early August 2025 before that collapsed to around 10% by mid-September 2025.
What exactly was measured ›
Share of ChatGPT search responses citing reddit.com; 230K+ prompts across ChatGPT search, Google AI Mode and Perplexity, weekly snapshots July 14–Oct 12, 2025.
reddit.com was cited in 19.40M U.S. AI responses in September 2026, second only to youtube.com (24.43M), according to Ahrefs.
What exactly was measured ›
AI responses citing each domain, U.S., September 2026, across ChatGPT, Gemini, Copilot, Perplexity and Google AI (AI Overviews, AI Mode); Ahrefs index of 509M+ prompts. Live page, updated monthly.
Reddit accounted for 24% of all Perplexity citations in January 2026, versus 3% for YouTube.
What exactly was measured ›
Perplexity citations for prompts in nine tracked commercial categories, January 2026; Tinuiti analysis using Profound citation data.
Reddit's AI citations grew roughly 84% between February and July 2026, versus about 37% for Wikipedia.
What exactly was measured ›
Reddit citations across AI engines tracked by BrightEdge Insights (AI Hyper Cube), United States, Feb–July 2026; indexed growth. PDF hosted on BrightEdge's domain under a 'stagging-files' path.
Google AI Overviews accounts for roughly 88% of Reddit's total AI citation volume.
What exactly was measured ›
Engine-level breakout of Reddit's AI citations, BrightEdge AI Hyper Cube, United States, 2026. The same report says Reddit passed Wikipedia in ChatGPT citations in May 2026.
Reddit entered data licensing arrangements with an aggregate contract value of $203.0 million in January 2024, with terms of two to three years.
What exactly was measured ›
Aggregate value of all data licensing arrangements Reddit entered in January 2024 (counterparties not itemized in the filing). Reddit has not disclosed per-partner amounts for its Google or OpenAI deals.
Reddit Answers, Reddit's AI-powered search tool, reached 6 million weekly active users in Q2 2025, up from 1 million the prior quarter.
What exactly was measured ›
Weekly active uniques using Reddit Answers, Q2 2025, the most recent standalone Reddit Answers user count Reddit has disclosed; since Q4 2025 Reddit reports combined search + Answers users (80M+ weekly).
Trust and buying decisions
Why people check Reddit before they buy. Most of these surveys were commissioned by Reddit; the source line says so.
84% of shoppers say they feel more confident in their purchase decisions after researching on Reddit.
What exactly was measured ›
Reddit-commissioned survey 'Let’s talk about your purchases & Social Media': U.S. monthly Reddit users 18+, n=1,004, Attest panels, February 2026.
Half of U.S. shoppers say they verify AI recommendations on Reddit before they buy.
What exactly was measured ›
Reddit-commissioned Path to Purchase 2026 Survey, U.S., n=13,956 adults 18–65 who are monthly social media, LLM and e-commerce users (Attest sample, May 2026), not a sample of all U.S. adults. Reddit's Q2 2026 shareholder letter states the same finding as '~50%'. UK figure: 'more than 1 in 3'.
60% of U.S. Reddit users trust Reddit to verify AI recommendations, compared with 53% who trust family or friends to do so.
What exactly was measured ›
Reddit-commissioned Path to Purchase 2026 Survey, U.S., n=13,956 adults 18–65 who are monthly social media, LLM and e-commerce users (Attest sample, May 2026), not a sample of all U.S. adults. UK: 49% vs 44%.
Honest, real-world experiences are 2x more likely than reviews from professional critics or influencers to be the most important factor in a U.S. purchase decision.
What exactly was measured ›
Reddit-commissioned Path to Purchase 2026 Survey, U.S., n=13,956 adults 18–65 who are monthly social media, LLM and e-commerce users (Attest sample, May 2026), not a sample of all U.S. adults. UK: 'almost 2.5X'.
61% of U.S. health information seekers use Reddit as a “final check” before taking action.
What exactly was measured ›
Reddit-commissioned Path to Purchase 2026 Healthcare U.S. Survey, n=995, adults 18–65, Attest sample, May 2026 (footnote 4 on the page).
Reddit's business
Revenue and the audiences advertisers pay to reach.
Reddit's revenue was $805 million in Q2 2026, up 61% year over year.
What exactly was measured ›
Total revenue. Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR). Reddit guided Q3 2026 revenue to $860–$870 million.
Reddit's advertising revenue was $762 million in Q2 2026, up 64% year over year.
What exactly was measured ›
Advertising revenue; 'Other revenue' (which includes content/data licensing) was reported separately. Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
Reddit earned $11.85 per U.S. daily active unique in Q2 2026 (up 51% year over year), versus $2.26 per international user.
What exactly was measured ›
Average revenue per unique (quarterly revenue in a geography divided by average DAUq in that geography). Quarter ended June 30, 2026, the latest reported quarter as of 2026-10-26 (Q3 2026 results not yet released; no Q3 8-K on EDGAR).
Reddit's full-year 2025 revenue was $2.2 billion, up 69% year over year.
What exactly was measured ›
Total revenue, fiscal year ended December 31, 2025.
More than 20 million business decision-makers come to Reddit globally, according to Bombora data cited by Reddit.
What exactly was measured ›
Global business decision-makers reaching Reddit; Reddit footnotes the figure to Bombora, Global, March 2025 (third-party estimate as reported by Reddit). The '9 in 10' in the same sentence comes from a separate Reddit/Attest survey of 600 U.S. business decision-makers (January 2025).
23% of U.S. B2B decision-makers have used Reddit for research, including 32% of software buyers.
What exactly was measured ›
1,202 U.S. business decision-makers surveyed Dec. 23, 2025–Jan. 7, 2026 on the SurveyMonkey platform (modeled error ±3 points); study co-published with Reddit.
Reddit advertising
What Reddit reports about its ad products.
Click-through rates on Reddit ads were up over 40% year over year in Q2 2026.
What exactly was measured ›
Reddit ads platform click-through rate, Q2 2026 vs Q2 2025 (company-reported, no absolute CTR disclosed).
Advertisers saw 17% lower cost per action and over 27% more conversions with Reddit Max campaigns in early testing.
What exactly was measured ›
17 split tests conducted June–August 2025, each comparing Max campaigns to standard campaigns over a 21-day period (Reddit-reported). Reddit's Q1 2026 shareholder letter described the same tests as yielding 'over 25%' more conversions.
Reddit delivers 2.1x higher incremental ROAS than the digital media average, according to TransUnion attribution research cited by Reddit.
What exactly was measured ›
TransUnion (formerly Neustar) 2025 multi-touch attribution findings across 24 brands and 112 outcome metrics, as footnoted by Reddit.
Communities and moderation
The scale of subreddits, posts and the volunteer moderators who enforce the rules.
Reddit has over 100,000 active communities (subreddits).
What exactly was measured ›
Active subreddits (company-reported; Reddit does not publish its definition of 'active' or a total-subreddit count). Reddit's Q2 2026 shareholder letter repeats '100k+' active communities.
Reddit hosts 26+ billion posts and comments.
What exactly was measured ›
Cumulative posts and comments on Reddit, as of the Q2 2026 shareholder letter.
Redditors created 4.4 billion posts and comments in 2025, up 11.3% from 2024.
What exactly was measured ›
All posts and comments created on Reddit in calendar 2025. The report page carries no publication date; '2026-04' is the month of the r/RedditSafety announcement as seen via a third-party mirror.
872,589 new communities were created on Reddit in the second half of 2025, about 10% more than in the first half.
What exactly was measured ›
New subreddits created July–December 2025 (not all remain active). Report page undated; '2026-04' per r/RedditSafety announcement mirror.
Reddit averaged over 60,000 daily active moderators in December 2023.
What exactly was measured ›
Volunteer moderators active on a given day, December 2023 average, the most recent official count; Reddit's FY2025 10-K does not update it.
Reddit's volunteer moderators collectively spend at least 466 hours per day on moderation actions, a 2022 Northwestern-led study estimated.
What exactly was measured ›
Minimum estimate extrapolated to Reddit's ~21,500 active moderators at the time (2022); the same study valued the labor at ≥$3.4 million per year (2.8% of Reddit's 2019 revenue). Dated: the only published estimate found.
Reddit's machine translation was live in 35 languages at the end of 2025, with approximately one billion posts translated.
What exactly was measured ›
Status as of December 31, 2025. The same filing notes over 90% of Reddit posts created in Q4 2025 were in English.
First-party data
Bazzly data: buyers, rankings and rules
Numbers from Bazzly's own database, which no one else has. Each comes from a study that publishes its method and the reasons to discount it.
Bazzly dataBuying-intent posts by day and hour (UTC)
Each cell is the average number of posts created in that hour slot per day. Darker means more.
Buying-intent posts peak on weekdays between 15:00 and 19:00 UTC; Sunday is the busiest day.
Key finding: Weekday afternoons and evenings in UTC (US mornings) carry the most buying-intent posts; 23.7% landed between 15:00 and 19:00 UTC.
How buyers ask on RedditMethod and caveats
In 16,331 buying-intent Reddit posts analyzed by Bazzly (September 15 to October 11, 2026), 78% described a problem and 13.6% asked for a tool recommendation.
83% of buying-intent Reddit posts had fewer than 5 comments when Bazzly found them, a median of 51 minutes after they were posted.
Buying-intent Reddit posts in Bazzly's data peaked between 15:00 and 19:00 UTC: those four hours held 23.7% of posts, against 16.7% for any four hours if posts were spread evenly.
73% of the buying-intent posts Bazzly found were in subreddits that are strict about self-promotion.
In AI-tool subreddits, 26.8% of buying-intent posts complained about a tool the poster already uses, against 1.5% in SaaS and startup subreddits (Bazzly data, 2,907 posts).
23% of buying-intent Reddit posts were relevant to two or more of Bazzly's customer brands at once; in SaaS and startup subreddits it was 46%.
Of 108,653 Reddit mentions of competing brands tracked by Bazzly, 24% of mentions in comments were positive, against 13% in posts.
Reddit threads that rank on GoogleMethod and caveats
The median Reddit thread Bazzly found on Google's first page for a buying-intent search was 347 days old, and 48% were more than a year old (19,410 threads, 2026).
53% of Reddit threads ranking on Google's first page had fewer than 10 upvotes; the median thread had 8 upvotes and 24 comments (Bazzly data, 19,410 threads).
Threads asking for a tool recommendation were the most common type of Reddit thread on Google's first page in Bazzly's data (29%), just ahead of threads describing a problem (28%).
For Google searches including "reddit", 95% of the Reddit threads Bazzly recorded (it keeps the top three Reddit results per search) sat in the top three organic results.
Reddit threads created as far back as 2009 still ranked on Google's first page for buying-intent searches tracked by Bazzly in 2026.
Bazzly customers placed 2,722 comments on Reddit threads that were already on Google's first page; 45.7% of those threads were more than a year old when the comment went in.
Subreddit self-promotion rulesMethod and caveats
Of 1,905 active subreddits classified by Bazzly, 59% are strict about self-promotion, 20% moderate and 20% lenient (October 12, 2026).
Subreddit strictness rises with size: 24% of subreddits under 10,000 members are strict about self-promotion, against 80% of subreddits with more than 1 million members (Bazzly data, 1,905 subreddits).
74% of subreddits have at least one rule that mentions self-promotion, advertising or spam; the median subreddit lists 7 rules.
73% of the buying-intent Reddit posts Bazzly found (September 15 to October 11, 2026) were in subreddits that are strict about self-promotion.
The median lenient subreddit in Bazzly's data has 11,093 members, against 197,476 for a strict one.
Bazzly results reportMethod and caveats
Bazzly flagged 227,592 Reddit posts as worth a reply for 1,065 customer brands between June 2, 2025 and October 11, 2026.
7,521 comments for Bazzly customer brands went live on Reddit up to October 11, 2026: 4,650 posted by Bazzly from aged accounts for 206 brands, and 2,871 posted by customers from their own accounts through the Bazzly extension.
Comments Bazzly posted from aged accounts grew 8.6× per month between April and September 2026, from 190 to 1,631.
2,722 comments posted through Bazzly went into Reddit threads that were already on Google's first page for a buying-intent search; the median thread sat at Google position 2 and was 326 days old.
Of 525 Bazzly comments whose position Bazzly tracks on Google-ranking threads, 21% were the top comment in the thread and 43% were in the top three (comments still visible only).
Bazzly delivered 6,551 upvotes and sent 2,843 DMs to Reddit leads for its customers.
Popular Reddit statistics we could not verify
These circulate in articles and decks. We looked for each one's primary source and could not find it, or found it says something else. Where a verified figure covers the same ground, it is linked.
“Google pays Reddit about $60 million a year to license its content for AI training.”
Neither Reddit nor Google has ever disclosed the amount. Reddit's S-1 only gives a $203.0 million aggregate contract value for all data licensing arrangements signed in January 2024, with no per-partner breakdown.
The verified figure“Reddit appears in 97.5% of Google searches for product reviews.”
searchengineland.com returned HTTP 403 (Cloudflare block) to both fetch methods; the underlying study, its author and methodology could not be opened or identified.
The verified figure“Reddit accounts for 46.7% of Perplexity's citations.”
Misreading of Profound's data. In Profound's own article, 46.7% is Reddit's share within Perplexity's TOP 10 most-cited sources ('Top Source Share'). Reddit's share of ALL Perplexity citations in the same dataset was 6.6%.
The verified figure“Reddit makes up 40.1% of LLM citations (ahead of Wikipedia at 26.3% and YouTube at 23.5%), per Semrush, June 2025.”
Could not find the figure on any Semrush-owned page. Semrush's own published study (Nov 10, 2025) reports a different metric (share of prompt responses citing a domain) and shows large swings over time.
The verified figure“Reddit is the #1 most-cited domain for AI across all models (per Profound).”
Profound's public article does not publish a cross-model aggregate; in its per-platform data Wikipedia, not Reddit, is ChatGPT's most-cited source (7.8% vs Reddit's 1.8%). The claim rests on unpublished Profound data.
The verified figure“Reddit is the single most-cited source in AI, appearing in about 40% of generative answers (Everything-PR / 5W 'AI Platform Citation Source Index 2026', 680M+ citations).”
PR-firm index distributed via press release; methodology and underlying data were not opened or published in a verifiable form. Its 680M+ citation count is the same order as Profound's 680M-citation dataset, whose own figures for Reddit are far lower (6.6% of Perplexity, 2.2% of AI Overviews, 1.8% of ChatGPT citations).
The verified figure“Reddit is the top cited domain across ChatGPT Search, Google AI Mode and Perplexity (Semrush, 325,000 prompts, Jan–Feb 2026).”
eMarketer page is paywalled ('Log in to see the full chart'); no Semrush-owned page for this 325K-prompt study was found, so the underlying shares could not be read.
“ChatGPT cut Reddit citations by 84% in ten days.”
Appears to conflate two different datasets: Promptwatch's provisional 86% relative decline in Reddit's ChatGPT citation share (Aug 2026) and BrightEdge's +84% growth in Reddit's AI citations (Feb–Jul 2026). No source states '84% in ten days'.
The verified figure“Reddit has 765 million monthly active users.”
Reddit does not report monthly active users; its official metrics are DAUq and WAUq. No primary source found.
The verified figure“Reddit's audience is 63.26% male and 36.74% female.”
Similarweb's reddit.com page returned an empty/202 response; panel-based desktop estimate not verifiable. Pew's survey-based gender split (27% of men vs 23% of women use Reddit) is a different measure.
The verified figure“Over 97% of Reddit content is in English.”
No primary source found; Reddit's FY2025 10-K instead says 'over 90% of all Reddit posts created were made in English' in Q4 2025.
The verified figure“73% trust recommendations from other Redditors; 64% believe Reddit has the most trustworthy product reviews; 62% of American internet users see Reddit as the go-to platform for learning about new products; 61% trust brands with a Reddit presence more.”
Could not trace any of these to a Reddit, survey-vendor or independent primary source; survey dates, samples and question wording unknown.
The verified figure“Reddit's Q3 2026 revenue grew 68% with net income of $163 million.”
Mislabelled: those are Q3 2025 figures (Reddit's Q3 2025 letter). Q3 2026 results had not been released as of 2026-10-26 (no Q3 2026 8-K on EDGAR).
The verified figure“Half of all product conversations online take place on Reddit.”
Present in Reddit's filing but with no cited source, methodology or footnote, so it cannot be independently checked; excluded on accuracy grounds.
“Around 40% of conversations on Reddit are commercial in nature.”
Present in Reddit's filing but without any stated methodology or footnote; excluded on accuracy grounds.
“46% of doctors in the U.S. are on Reddit.”
Footnote numbering on the page appears inconsistent (e.g., footnote 1, a GWI survey dataset, is attached to a post-views statistic, and markers appear out of order); the doctors figure is attributed to a combined Community Intelligence + GWI footnote with no definition of 'on Reddit' or of the doctor sample, so population and method are unclear.
The verified figure“Reddit is used by about half of the UK online adult population (22.9 million, May 2024, up 47% year over year), per Ofcom Online Nation.”
ofcom.org.uk returned HTTP 403 to the fetch; the figure could not be read on Ofcom's own page.
“Average Reddit Ads CPC is about $1.25–$1.85 with a median CPM around $6.50 and CTR of 0.2%–0.8%.”
No first-party or audited benchmark; vendor pages do not disclose datasets and contradict each other. Reddit itself publishes only relative improvements (e.g., CTR up 40%+ YoY), not absolute CPC/CPM/CTR.
The verified figure
How we checked
- Every external statistic was opened at its source on October 26, 2026, and the sentence or table row containing the figure was saved with it.
- Primary sources first: Reddit's SEC filings and shareholder letters, Reddit for Business research, Pew Research Center, and the data companies that ran each study.
- Numbers are never combined across sources or re-rounded. When two sources disagree (AI citation shares often do), both stay, each with its date and method.
- Surveys commissioned by Reddit are labelled as such in “What exactly was measured”.
- Reddit had not reported Q3 2026 when this page was checked, so Q2 2026 is the latest quarter.
FAQ
- How many people use Reddit in 2026?
- Reddit averaged 130.3 million daily active uniques (DAUq) worldwide in Q2 2026, up 18% year over year. Weekly, it was 514.6 million. These are Reddit's own figures from its Q2 2026 shareholder letter, the latest quarter reported on October 26, 2026.
- Does Reddit show up in Google search?
- Constantly. Reddit appears in 87.8% of U.S. Google results that show the “Discussions and forums” feature (83.9% worldwide). In Bazzly's own tracking of buying-intent searches, the median Reddit thread on page one was 11 months old with 8 upvotes, so older threads keep collecting visitors.
- Do AI assistants cite Reddit?
- Yes, but the share swings by assistant and by month. Reddit was the single most-cited source in Perplexity (6.6% of all citations) and in Google AI Overviews (2.2%) in Profound's analysis of 680 million AI citations. Treat any single AI citation figure as a snapshot and check its date.
- Is "Google pays Reddit $60 million a year" true?
- It has never been disclosed. Reddit's S-1 gives only an aggregate $203.0 million contract value for all the data licensing deals it signed in January 2024, over two to three years, with no split by partner. The $60 million figure traces to anonymous sources in news reports.
- Can I use these statistics in my own article?
- Yes. Cite the original source (each statistic links to it) and, if this page helped, link here. The "Copy with source" button on every statistic copies a ready-made citation that credits both.
Cite this page
Bazzly (2026). Reddit marketing statistics 2026. Checked October 26, 2026. https://www.bazzly.ai/reddit-marketing-statisticsQuoting one number? Use its “Copy with source” button, which credits the original source first.