Customer story

Landra: Reddit marketing case study

Ezra, founder of Landra, uses Bazzly to find Reddit posts in his niche and threads that rank on Google. In his public posts, MRR went from 7k to 11k in six weeks.

Ezra profile picture

Ezra

Founder at Landra

“Definitely recommend it for finding leads on reddit. I know for sure we've converted some customers from this channel. But, also appreciate that it helps GEO/AEO by getting your product name out there on reddit.”
Ezra, Founder at Landra. Public post on X, August 28, 2026
“@bazzlyai for finding reddit posts in our niche to comment on. This helps us get cited more by AI and we try to comment on posts that are also ranking Google.”
Ezra, Founder at Landra. Public post on X, October 14, 2026
“write reddit dms and posts that I send with @FilipPanoski's @bazzlyai”
Ezra, Founder at Landra. Public post on X, October 9, 2026

The challenge

Landra makes advertorial and listicle landing pages for DTC brands. Ezra wanted it found through Google and AI assistants, with as much of the marketing as possible running on autopilot instead of relying on paid ads alone.

What they did

Ezra uses Bazzly to find Reddit posts in Landra's niche to comment on, and picks posts that also rank on Google so the comment reaches searchers and gets Landra cited by AI assistants. He also sends Reddit DMs and posts through Bazzly. It runs next to Outrank and Squad for SEO content and backlinks, and Meta ads.

The numbers

Each number is labelled with what it measures and where it came from. Different kinds of results are shown separately and never added together.

Customer reportedSource: Told to us by the customer

Monthly recurring revenue

up to 11k MRR

Landra's MRR for the whole business, as Ezra posted it on X. He credits several channels for it, Reddit among them.

Period
August 28 to October 9, 2026
Baseline
Exceeded 7k MRR on August 28, 2026
Sample
Two public posts on X, each with his revenue chart: $7,104 and then $11,162
Customer reportedSource: Told to us by the customer

Customers from Reddit

some customers, no count given

Paying customers Ezra says came from Reddit, where he finds leads with Bazzly.

Period
As of August 28, 2026
Baseline
None given
Customer reportedSource: Told to us by the customer

Traffic from AI assistants

quite a bit of traffic from ChatGPT

Visits from ChatGPT, with Perplexity showing up more, as Ezra described them. He says commenting on Reddit gets Landra cited more by AI.

Period
August 28 to October 14, 2026
Baseline
None given

The honest reading

  • Every number here comes from Ezra's public posts on X. Bazzly has not seen Landra's revenue or analytics and cannot verify them.
  • The MRR is for all of Landra. In the same posts Ezra credits Outrank and Squad for content and backlinks, and Meta ads for paid growth, so the growth is not Reddit's or Bazzly's alone, and this page does not split it.
  • Ezra says Reddit brought paying customers but gives no count, so none is shown.
  • The domain rating and Google clicks he mentions are credited to Outrank in his posts, so they are left out here.

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Checked in October 2026. Published with Ezra's consent. Bazzly data and Search Console numbers come from read-only queries; customer-reported numbers are the customer's own and are not verified by Bazzly. Spotted something wrong? Email support@bazzly.ai.

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