Buying intent / 2026 field guide
How to find people on Reddit already looking for a product like yours
Go beyond keyword mentions. Find recommendation requests, switching moments and unmet needs that your product can actually address.
What you’ll walk away with
30 adaptable searches, an intent triage sheet, and a daily discovery routine.
Made for: Founders and marketers who want to find active product needs instead of broadcasting a pitch.
- 30 searches across six types of buying signal
- Examples for Reddit search and web search
- A practical reply, research or skip decision guide
- A 20-minute discovery routine and tracking sheet
A search you can adapt
Find the switching moment
("alternative" OR "replace") AND "invoicing". Then read why the person is switching, their constraints, and whether your product genuinely fits.
Get the complete guideBefore you download
Does a buying signal mean someone is ready to pay?
No. A request for a tool can be research, curiosity or a search for a free option. The guide shows you how to read constraints and qualify the fit without assuming a purchase.
Can I use these searches without Bazzly?
Yes. The search library and worksheets work manually. Bazzly can help with discovery once you know your audience and useful keywords.